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FOR IMMEDIATE RELEASE
CONTACT: Colleen Wright
September 26, 2001
Marketing Account Executive
Telephone: 410-581-4293
E-mail: colleenwright@mpt.org
MPT. This is bigger
than television.
Maryland Public Television scores a direct hit with Direct
Connection
Viewers get chance to interview national, regional and local guests
OWINGS MILLS, MD: On October
1, 2001, viewers get the chance to play anchor and ask the questions they've
always wanted to ask of celebrities, entertainers, and authors when Maryland
Public Television (MPT) premieres Direct Connection with Jeff Salkin.
Broadcast live, Monday through Friday from the digital studios of Maryland Public
Television, Direct Connection with Jeff Salkin is a different type of local
public affairs program with its focus on personalities from all arenas. Whether
conversational or confrontational, Salkin, known for his thorough investigative
style, will do what it takes to get in-depth answers to the questions viewers
want asked. Viewers can join in by asking their question directly to the guest
via phone call-ins and e-mails. Following the interview, viewers get a chance
to join in a discussion with experts or reporters who are covering stories in
the mid-Atlantic region.
Direct Connection will also give viewers a chance to be on camera via live interviews
from the field by Yolanda Vazquez. Reporting from locations across Maryland,
Vazquez will talk with Marylanders, getting their views and opinions about what's
happening in their communities as well as registering their answers to the nightly
Direct Connection poll question.
Direct Connection with Jeff Salkin is the cornerstone of MPT's new daily and
public affairs programming block, called MPT NewsWorks, also premiering on October
1, 2001. Direct Connection will lead the MPT NewsWorks block at 6:00 pm, followed
by The NewsHour with Jim Lehrer at 6:30 pm and Nightly Business Report at 7:30
pm.
Direct Connection and MPT NewsWorks
will be featured elements of MPT's newly redesigned Web site, www.mpt.org, which
also launches on October 1. Look for a whole new interactive experience. Set
your browser to www.mpt.org this month and
- Find homework resources
- Make a date to see some local art or live music (see our interactive calendar)
- Shop online for your favorite video(s)
- Post your answer to the Direct Connection daily poll question
- And get the inside scoop on your favorite programs
Direct Connection with Jeff Salkin is produced by Mark Keefer. Executive producer:
Steve Kremer.
Maryland Public Television is a not-for-profit, state-licensed public television
station which serves the citizens and communities of Maryland and beyond through
a variety of broadcast and nonbroadcast activities. MPT is a leader in the production
of national and local/regional broadcast programming. Beyond broadcast, MPT
has developed instructional videos and Web sites that serve tens of thousands
of students, teachers, and child-care providers annually. MPT outreach activities,
especially relating to arts, culture, and history, take place in all areas of
the state to further fulfill MPT's mission to engage, enlighten, and entertain.
For more information, www.mpt.org
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